Most people overlook happiness thinking that it’s an individual pursue. Today’s generation feels that moments of happiness are best experienced when shared. The generation now is too caught up with their everyday routines that they miss their opportunities of happiness.
Make It Happy is a campaign that encourages people to share their moments of happiness to others through their small actions.
This is a hypothetical campaign for the movie Annie.
Collaterals
Event
The balloons will be given away for free together with the campaign logo printed on it
For the passersby to have the photo, they must pay with happiness.
They will write on the whiteboard given to them on how they can Make It Happy
The photo could be shared with by tearing it into two. It could also be downloaded from the website which is printed on the photo.
Website
Whenever they use the hashtag #makeithappy on their instagram accounts,
their photos could be directed here for the public to see on how they shared their happiness
Every post adds another tally on the ways to Make It Happy.
There is one constant element in all the pages. Which is Annie's broken heart locket located at the top most left side of the page.
Whenever the mouse goes near the heart locket it toggles indicating that it’s a clickable icon.
Once it's clicked. This page would appear.
